As we enter our third full year of BACH, we’re thrilled to see an estimated 1 in 4 bachelorette parties in the US using our app to plan a trip. While BACH is an app for groups to plan a trip with friends and book fun experiences, we’ve stayed laser focused on serving the bachelorette market first. By empowering our groups to create unforgettable memories together, we’re learning some super interesting data that we’re excited to share with you!
When we surveyed our planners that were setting up their 2023 parties in the app, these were the results when asked their budget breakdown for spend, per person:
So, individuals in a party spend an estimated $1,200 on a party and the average party size is 9 (with 30% of parties being 12+). This brings the total spend to $10,800, which is about $3,000 higher than the average bachelorette spend three years ago. This is largely due to the group size expanding for these events and the duration of the party is expanding. The one significant change in spend category, however, is that parties are spending $50-100 less on homes per person, and $100 more on experiences.
Picture it: 9 or so excited guests arrive in a popular US destination, eager to throw down in honor of their friend who’s about to tie the knot. They’ve got a full blown itinerary of hot spots across the city to wine, dine, and take part in a roster of exciting local experiences.
That average group size has been consistent over the past few years, but one big change we’re noticing is that bachelorette trips are lasting a little longer recently. Perhaps a lingering result of the post-pandemic travel boom, BACH parties now span the course of 2.8 days, up from 2.6 days last year. In other words, the majority of the parties are now starting on Thursday instead of Friday. More groups are getting an early start to a nice long weekend together.
Planners who are already putting their itineraries in our app for parties in 2024 and beyond (talk about Type A!) are showing signs of even longer parties in our future. We’ll drink to that. 🥂
For the past two years, the majority of parties started on Friday. For 2023, we’re seeing an equal split between parties starting on Thursday and starting on Friday.
In terms of number of trips, 57% of our users are attending 2 or more bachelorette trips in 2023,
Still not enough partying? Over half of our groups (57% to be exact) are attending 2 or more bachelorette parties in 2023, and 60% are attending 2+ group trips.
Nashville, Tennessee still reigns as the top destination, accommodating 20% of United States BACH party attendees. Scottsdale, Arizona is still the highest trending destination, coming in as our #2 destination, with Las Vegas, Nevada showing strong signs of bouncing back as a bachelorette party staple.
Local vendors in destinations like Charleston, South Carolina and New Orleans, Louisiana are taking advantage of growing trends and providing a diverse offering of group experiences to help travelers celebrate. An increase in businesses such as boat charters, party bike tours, and drag queen brunches are saturating our marketplace as tourists are eager to see popular cities in unique and exciting ways.
2023 parties planning in the BACH app, by destination (as of January 19, 2023):
